Before the pandemic, Hawai‘i was experiencing congestion and overcrowding at popular tourism sites. This is a picture of the top of Diamond Head trail in Honolulu, where thousands of visitors go to enjoy the spectacular view.
Unfortunately, with too many visitors, the experience is affected. With tourism numbers low at the moment because of the pandemic, it is a good time to plan for managing these sites before they become crowded again.
Management may involve creating – or increasing – access fees, requiring reservations and restricting access, shutting some sensitive sites down entirely, and educating visitors about how to respectfully visit sensitive cultural sites.
A new concept in tourism management is the idea of “smart tourism” … using technology to manage congestion, inform and educate visitors, and collect fees to help maintain sites.
The concept of “smart tourism” came from the movement toward “smart cities” which similarly use technology as a management tool. Destinations use technology like robotics, data analytics, artificial intelligence, biometrics, augmented reality and other tools to interact with visitors. The visitors receive communications and access through social media and their personal technology devices.
Just as an example, an app on a smartphone can be used to control access, make reservations, and collect payment for a popular attraction. With real time data, the app would know whether space was available … it might even charge a premium price for peak hours … make a reservation … collect payment … and provide a code for access to the site
Tourism will recover … but it will change. I believe the changes can be exciting and I look forward to your questions.
ហ្វ្រេងហាសគឺជាប្រធានផ្នែកគ្រប់គ្រងម៉ាឃីតធីងដែលជាក្រុមហ៊ុនប្រឹក្សាយោបល់ដែលមានឯកទេសក្នុងគំរោងបដិសណ្ឋារកិច្ចនិងទេសចរណ៍សំរាប់អតិថិជននៅសហរដ្ឋអាមេរិកនិងអន្តរជាតិ។ គាត់គឺជាអតីតប្រធានជាតិនៃសមាគមទីផ្សារអាមេរិកនិងធ្លាប់ជានាយកប្រតិបត្តិនៅអាជ្ញាធរទេសចរណ៍ហាវ៉ៃ Ogilvy & Mather ផ្សាយពាណិជ្ជកម្ម (ជំនាញខាងគណនេយ្យបដិសណ្ឋារកិច្ច) និងឧត្តមសិក្សា (សាកលវិទ្យាល័យគ្រប់គ្រងឧស្សាហកម្មទេសចរណ៍នៃសាកលវិទ្យាល័យហាវ៉ៃនិងមហាវិទ្យាល័យសហគមន៍ Kapiolani) ។ ។
ផ្តល់ការយល់ដឹងអំពី“ ឆ្លាត” និងការស្តារវិស័យទេសចរណ៍ប្រកបដោយនិរន្តរភាព។
World Tourism Network is a global network of tourism experts in 127 countries.
